First name: Aigars
Last name: Germanis
Date of birth: 06.06.1974
Place of birth: Ogre, Latvia
Nationality: Latvian
Marital status: Married , 3 kids (girl&2boys)
Telephone (mobile): +3712 9111974


Libau Pro – consulting company

Jan 2010 - now
Chairman of board

"Taxofon" start-up, "ABC Rent" franchise development, "Johnson&Johnson" route to market proposal, "Immer Group" consulting, Consulting on "management by mission "

Immer Group (flexible packaging)

Okt 2018 - Apr 2019
Strategic business development consulting for "Immer Group" (6 month project)

i) Development of strategic business plan 2019-2022,

ii) proposal of corporate governance model

iii) ERP project launch

iv) Profitability, working capital scorecard by customer creation

Amber Beverage Group (leader in adult beverages in Baltics)

Jan 2014 – Jun 2018
Commercial director Amber Beverage Group, board member

Responsible for establishing 3PL business division for the group (12k m2 WH, new WMS system, customer base growth), setting up pan-Baltics KPIs for distributors, negotiation with new partners in distribution, M&A opportunity exploration. Key achievements:

i) "Amber Logistics" opened on October 23rd, business plan delivered

ii) new pan-Baltics partners (Beam Suntory)

Sanitex group (SIA "Sanitex Baltic Distribution", SIA "Baltic Sales Network", SIA "Promo Cash&Carry", SIA "BLS", SIA "Baltic Trade Network")

Jan 2010 – May 2013
Chairman of board /General manager Sanitex group operations in Latvia/Estonia

Sanitex group is biggest (t/o 700+ m EUR) distributor of FMCG products in Baltics. >680 employees (after merging with Avers Centrs). Turnover of group 200m EUR. Key achievements:

i) turnaround in profitability

ii) opening Cash&Carry operations

(iii) creating transparent structure and culture of company

Oct – Dec 2009
Consulting on Sanitex operations in Latvia, expansion to Estonia

General responsibility for Latvian operations and expansion of distributor operations to Estonia, establishing pan-Baltics enterprise.

Procter & Gamble Baltics -

Oct 2004 – Jul 2009
General manager Baltics (Chairman of board)

Responsible for Baltics volume and profit delivery. Annual turnover 170m$. Leading team of 70 local + 30 Warsaw based people. Best in class market shares.Supervising of Wella/Londa (acquisition), Gillette business integration.

Feb 2003 – Oct 2004
Sales Director Latvia/Estonia

Responsible for volume/profit delivery in Latvia/Estonia. Market shares increased across all core categories.

Jul 2002 – Jan 2003
Sales Manager Latvia –

Created and implemented joint business planning with regional distributors. Supervised/participated in high stake negotiations with Key Accounts.

Procter & Gamble Baltics -

Apr 2002 – Jun 2002
Acting sales manager Latvia – took over volume responsibility for Latvia.
Oct 1998 – Apr 2002
Key accounts unit manager/ Category management coordinator Baltic states.

Procter & Gamble Balics

July 1996 - August 1997
Management systems Manager (IT manager) Baltics.

Main achievement -implemented OSB system "Platinum" in Riga GO

SC "National Investments" - local consulting company.

May1995- April 1996
Business consultant.

SC "Centra Banka" - local bank, closed in 1995

Jan 1994- May 1995
Payments dpt manager, Head of credit department.


Latvian University
1997- 2000
Masters degree in Business Administration Major: Business Administration
Latvian University
Bachelor degree in Business Administration Major: Public Administration
Latvian Banking College
Certificate of studies Major: Banking manager
Riga Commerce School
General Finance and Business Education
Liepaja Secondary School Nr. 7(15)
Secondary School


Led establishment of ECR organization in Baltics (organization focusing on efficiencies in supply chain). Co-chairman of ECR Baltics board 2005-2007.


Latvian - Native
Russian - Fluent
English - Fluent
German - Intermediate
Estonian - Intermediate
Polish - Beginner


Driver's license Category "B"
Courses / trainings concluded:

Effective negotiation – "Karrass". 2 days course focused on technique and tactics of negotiations. "Leading people", "Presentation skills", "Selection interviewing", "Corporate Athlete" and other in P&G. Training program in Sweden, under umbrella of Latvian Banking College. Norrkoping, 1994, SEB.

Published articles on ECR, Category management related topics in Latvian Trade magazines "Tirgotájs", "Supermarket". Led seminars on efficient assortment for LTA members in multiple locations in Latvia.


Bridge - multiple winner of Latvian Latvian teams championships. Representing Latvian national team in European Championships and Brain Olympic Games (Beijing 2008), as well as in many Junior national teams. Basketball –graduate of Liepaja Basketball School. Music - practicing guitar. Golf – beginner.


Multifold medalist of Mathematics, Literature, Physics Olympics in Liepaja. Among Top 5 students in Riga Commerce School, granted right to enter LU BA Faculty without entry exams.


Available upon request or via linkedin.com